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Coca Cola

Coca Cola

One of my favorite graphics of all time happens to be a drawing done by Frank Robinson of the Coca Cola Logo. Frank Robinson also had great penmanship which is also the reason why he is the creator of the coca cola logo and typeface “Spencarian Script” created by Platt Rogers Spencer. The reason why the coca cola logo stands out to me the most is that it has become such an omnipresent graphic(the most iconic and reknown i would argue) Its also a perfect example of how typeface can become a “logo” or “icon”. We often imagine logos and icons today as being a form or a shape such as the “Apple apple” or the “Nike check” but we forget that some of the famous logos and graphics are of font and typeface origin.

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